Hear Ye Roar

Okay, let’s go ahead and get the name out of the way–Endorphasm. I know what you’re thinking. The name does have to do with pleasure. More specifically, that feeling you get from endorphins after a great workout. Personal trainer Erica Porter, a fitness studio owner in Midlothian, is no stranger to the idea, and used […]

TV as we know it is evolving. DVRs allow us to watch shows on our own schedules, social media is driving our conversations about programming and smartphones and tablets are practically an extension of our arms while many of us watch our favorite shows–a phenomenon known as the ‘second screen’ movement. It’s exactly the audience […]

Richmond is a city of movers and shakers, makers and doers. From the individuals and small startups that work within the walls of our home, 804RVA, to nationally known firms like Mobelux and The Martin Agency, our city’s tech ecosphere is brimming with talent. But there are also plenty of self-proclaimed “nerds” in Richmond’s tech […]

The Outer Banks of North Carolina might as well be my second home. Ever since I can remember, my family would take an annual vacation to Corolla or Duck on the northern beaches. Dotted with beach houses and quaint restaurants, it’s one of the last stretches of shoreline on the East Coast that isn’t lined […]

We were treated to a special Google Hangout with Facebook Content Strategist Jon Colman. This special Meetup, organized by Andrea Goulet Ford, was both informative and useful to a wide audience of communicators, from bloggers and social media strategists to email marketers and public relations professionals such as ourselves. What is a content strategy? Colman […]