Not even a severe hailstorm (seriously, check out this video Trevor took outside our office–it was no joke) or the threat of tornadoes could keep the crowd away for the May edition of the RVA Content Strategy meetup.
Let’s face it–Memorial Day is pretty much the unofficial start to summer, and Rocketts Landing is launching it with a bang. The third annual Rocketts Red Glare event is taking place this Sunday, May 21. The family friendly celebration promises plenty of local food, craft beer and fireworks–the only professional display in town this weekend, in […]
Okay, let’s go ahead and get the name out of the way–Endorphasm. I know what you’re thinking. The name does have to do with pleasure. More specifically, that feeling you get from endorphins after a great workout. Personal trainer Erica Porter, a fitness studio owner in Midlothian, is no stranger to the idea, and used […]
By now, you’ve no doubt seen and heard the viral #SELFIE music video, a song that pokes fun at an entire generation’s selfie-taking obsession. Local ‘mompreneur’ Joy Jones, decided–perhaps quite serendipitously–to launch her new product, the Shelfie, around the same time the video came out. Shelfie is what Jones calls “the bathtub tray for safer play.” After […]
TV as we know it is evolving. DVRs allow us to watch shows on our own schedules, social media is driving our conversations about programming and smartphones and tablets are practically an extension of our arms while many of us watch our favorite shows–a phenomenon known as the ‘second screen’ movement. It’s exactly the audience […]
The Outer Banks of North Carolina might as well be my second home. Ever since I can remember, my family would take an annual vacation to Corolla or Duck on the northern beaches. Dotted with beach houses and quaint restaurants, it’s one of the last stretches of shoreline on the East Coast that isn’t lined […]
We were treated to a special Google Hangout with Facebook Content Strategist Jon Colman. This special Meetup, organized by Andrea Goulet Ford, was both informative and useful to a wide audience of communicators, from bloggers and social media strategists to email marketers and public relations professionals such as ourselves. What is a content strategy? Colman […]
Back in December, Hayes and Fisk Photography launched its first-ever Instagram Challenge: #RVAHolidays. The idea was to get Richmonders to share their favorite holiday traditions on Instagram for a chance at over $500 in prizes. India Lipton submitted the photo featured at the right and was announced as our grand prizewinner on December 18th. We […]
When I first met Kate Hall three or four years ago, I already knew we had a lot in common. As the founders of two local publications (myself with Downtown Short Pump and Kate with RichmondMom.com), we clicked and became friends almost instantly. Over the years, we ended up partnering on a number of projects, […]
