About

VANCE is an award-winning PR firm located Richmond, Va. We’re passionate about our city and love to work on projects that move our community forward.

PR is more than just getting ink. It’s about instilling trust and building relationships. It’s about personal experiences and vivid storytelling. It’s about inspiring your audience to champion your message.

Our approach varies depending on the needs of the client – and not the other way around. Whether it’s an Op-Ed, press tour, video series, digital marketing campaign or a combination of these that is required, our strategies are always rooted in research, developed with creative vision and evaluated using definable metrics.

It helps that we know a good story when we see one. We operate as an extension of your team and tirelessly advocate on your behalf. We’ll also give you our best counsel, no matter what.

VANCE is SWAM-certified by the Commonwealth of Virginia.

Kelly Vance

Principal

Communications strategist Kelly Vance has nearly 20 years of experience leading integrated media programs for an array of brands, from local start-ups to Fortune 500 companies. She’s media maven with a knack for distilling complex information into clear,  compelling stories that inspire action.

She’s placed hundreds of positive human interest stories over her career and has worked with major media outlets including Dateline NBC, CNN, USA Today and Wall Street Journal. Kelly also has established relationships with local news networks—from business editors to mom bloggers—in markets across the country.

Because she thinks like a journalist, Kelly has also successfully applied her skills to integrated campaigns centered around owned media and has won several awards for brand journalism, video storytelling, digital marketing, media relations, influencer campaigns and more.

Trained by the Centers for Disease Control and Prevention and internationally acclaimed risk communications expert, Dr. Vincent Covello, Kelly has a long history of preparing leadership for interviews. She has worked behind-the-scenes with dozens of CEOs and public officials for promotional satellite media tours and press junkets, as well as real-time crisis response. During her tenure as Deputy Director of Communications at the Virginia Department of Health, Kelly helped lead the responses to several high-profile emergencies and events, from disease outbreaks and natural disasters to bioterrorism scares and tragedies like the mass shooting at Virginia Tech.

Kelly also taught a master class on American media and public relations at Moscow State University of International Relations and Moscow Institute of Business Administration.

She earned a Bachelor of Arts in Communications Studies from the University of North Carolina at Charlotte.